New music and music video release from amaFranx – a sound like no other in a new genre of its own
amaFranx recently released his latest music video, Lockjaw, which is best described as a blend of Hip Hop with his original take on music as a Master of Music, which often sees him creating musical brilliance with only a bass guitar and baritone voice – delighting audiences across the board with a genre unique to this Mzansi talent. The look and feel of Lockjaw is heavily influenced by amaFranx’s network: consisting of Gauteng artists, progressive music and a South African character authentic to the core.
The overarching message of the song places positive emphasis on attributes of masculinity. It speaks of the idea that the same influences which gives us monsters can also give us heroes.
The music video for ‘Lockjaw’ can be enjoyed below:
The video was filmed ambitiously in one take during golden daylight hours in Johannesburg, down an iconic stairway, and was directed by film-maker Jacinda Barker. The three female dancers featured are the main focus of the video using choreographed sequences which brings the music into an expression of movement.
Franco, the musical genius behind the AmaFranx project, hails from Northern Gauteng and has a rich résumé as a bassist having performed with Arno Carstens, Lindiwe Suttle, Isochronous, as well as jazz icon Paul Hanmer and even Afrikaans favourite André Swiegers. Enjoying strong support from fans that have fallen in love with his personal brand of music, he recently released his third new EP, Unmask the Unknown.
amaFranx enthuses about how the Lockjaw project came to be: “Peach van Pletzen, from the hit alternative band Bittereinder, is a personal friend whom I have had the privilege to include in various production elements. Truthfully, it’s because Peach understands how to produce already written and recorded music that adds value and complements the art.”
Back in 2015, Jaco van der Merwe founded the WÊRELD community of artists, which amaFranx is a part of. This provided him with the opportunity to reach out to this fellow talent in order to collaborate on Lockjaw. He says: “Jaco was the primary inspiration when I decided to explore the Hip Hop realm and the only reference I had in mind during the composition process. It therefore wasn’t a big surprise when Jaco nailed his verse during the very first recording.”
amaFranx further states that he considers Lockjaw to be a new sub-genre of music he has nicknamed “dry-hop”. He explains: “I thoroughly enjoyed what my collaborators have done with the weird bass and vocal vibe, and just have to thank everyone for being part of this journey. I don’t always limit myself to only two instruments, but the ‘rule’ for me is that ideally the song should be able to be performed with the bare minimum.”
amaFranx concludes by sharing his future plans: “I’ll be recording my first full length album in collaboration with many expert musicians during 2020. We, my collaborators and I, are exhilarated at the thought of recording a full album and can’t wait to see how this unique take on music evolves into the future.”
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